________ refers to the present value of a stream of revenue that can be produced by a customer
A) Net present value
B) Actual customer value
C) Market potential
D) Lifetime customer value
D
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Albert Hawkins is a famous writer. He has authored more than fifteen books in Spanish. He publishes his thoughts online and updates the pages periodically. This online account has generated much public interest in Spain and has many readers
Hawkins's online journal is an example of a(n) ________. A) blog B) interstitial C) online magazine D) buzz spot E) microsite
What is SEO?
A) sales employment opportunities B) search engine options C) search engine optimization D) sales enjoyment optimization
Identify and briefly discuss at least two examples of faulty oversight by a company's board of directors in corporate governance and/or the strategy-making, strategy-executing process.
What will be an ideal response?
Huawei has hired you to calculate its relative share of the global mobile phone market. How would you conduct this analysis?
A. by adjusting Huawei's revenue share up or down by a factor proportional to whether their quality/customer service factors are above/below industry averages. B. by dividing Huawei's percentage share of total industry sales volume by the percentage share held by its largest rival. C. by subtracting the industry-average market share (based on revenue) from Huawei's market share to highlight relative share above/below the industry average. This amount is a better indicator of a business's competitive strength than is just looking at the firm's market share percentage. D. by identifying Huawei's cash cows, which have big relative market shares (above 1.0), and cash hogs, which have low relative market shares (below 0.5). E. by dividing Huawei's market share (based on dollar volume) by the industry-average market share.