Lifetime customer value is often described as the:
A) cost of customers switching to another brand.
B) present value of a stream of revenue that can be produced by a customer.
C) cost of acquiring the customer.
D) cost of retaining the customer.
B
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restaurant with overscheduled staff on a slow night is an example of ______.
A. insufficient capacity in the form of busy resources and poor service quality B. excess capacity in the form of idle resources C. excellent service quality D. service recovery
Typically the cost of an unhappy customer is lower than the cost of service recovery
Indicate whether the statement is true or false
At an annual interest rate of 9%, an initial sum of money will double approximately every 8 years
Indicate whether the statement is true or false
Agent wholesalers typically provide even more functions than full-service merchant wholesalers.
Answer the following statement true (T) or false (F)