Why was Aristotelian thinking replaced by a more pragmatic approach in Communication Studies?

a. There was an increased interest in public persuasion.
b. Aristotle’s approach is irrelevant in modern contexts.
c. Communication scholars wanted to reach a broader audience.
d. The study of rhetoric moved to focus solely on political speech.


c. Communication scholars wanted to reach a broader audience.

Communication & Mass Media

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Which of the following used quota sampling techniques to predict presidential election outcomes in the 1930s?

A) Andy Kohut B) Arbitron C) AC Nielsen D) George Gallup

Communication & Mass Media

How does expressing appreciation relate to maintenance strategies?

What will be an ideal response?

Communication & Mass Media

A high-pass filter attenuates:

a. high frequencies. b. low frequencies. c. midrange frequencies. d. does not attenuate but, rather, boosts frequencies.

Communication & Mass Media

Informality is a central group value regardless of culture

Indicate whether the statement is true or false

Communication & Mass Media