Which of the following used quota sampling techniques to predict presidential election outcomes in the 1930s?

A) Andy Kohut
B) Arbitron
C) AC Nielsen
D) George Gallup


Answer: D

Communication & Mass Media

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Which of the following statements best describes the dialectic of globalization?

A. Globalization has lead to both a growing interconnectedness and a rise in xenophobia. B. Globalization has lead to greater homogenization and increased multiculturalism. C. Globalization offers greater equality for developing countries but has also diminished cultural diversity. D. Globalization has led to a decrease in xenophobia and a decrease in face to face interaction.

Communication & Mass Media

Kenneth Burke suggests there is a great deal of consistency in what individuals find dramatic and how to make their language the most potent

Indicate whether the statement is true or false

Communication & Mass Media

The intent of persuasive speaking is to convince

your audience to accept an idea or engage in an action. Indicate whether the statement is true or false

Communication & Mass Media

Lemarr says, "I am really bummed out about not getting any job offers.". His roommate, John, responds, "Sounds as if you're feeling pretty low about the response so far.". John's communication is an example of __________

a. pseudolistening b. relying on mnemonics c. paraphrasing d. evaluative listening e. ambushing

Communication & Mass Media