In the "Txtng & Drivng...It Can Wait" campaign, AT&T's central goal was to

a. Advance the benefits of talking on a cell phone instead of texting
b. Convince drivers that no text is important enough to risk their lives
c. Promote greater use of AT&T services, but in a safe manner
d. Demonstrate how their products were safer than those offered by Verizon


b

Communication & Mass Media

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Neighborhood groups generally fit under the heading of what type of group?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which of the following is the best example of selective attention?

A. He was an expert "body man" in a chop shop; she was a hair stylist in the low-rent district.
B. She immediately spotted the guy with the earring who looked so much like someone she had known before.
C. They fought constantly over how the children should be disciplined.
D. They agreed with each other because they both liked the idea of government ownership of basic industry.

Communication & Mass Media

When we consider organizational communication as message:

a. the communicators are linked together by channels and messages. b. message fidelity is important. c. message symbols are important. d. all of the above.

Communication & Mass Media

The Hays Code, which governs media content, is still in effect today

Answer:

Communication & Mass Media