The FTC’s authority to regulate advertising was expanded during the 1930s by:
a) the Celler-Kefauver Act; b) the Clayton Act; c) the Consumer Legal Remedies Act; d) the Wheeler-Lea Amendment; e) the FTC Improvements Act.
D
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Appeals that rely on human needs, emotions, attitudes, and the psychic comfort we feel over decisions we make are referred to as a. fear appeals
b. guilt appeals. c. mental appeals. d. emotional appeals.
What was chartered in 1914 to ensure that markets compete fairly with minimal restrictions?
A) Federal Communication Commission B) Federal Trade Commission C) Public Relations Society of America D) Arthur W. Page Society E) International Society of Business Professionals
The central tactic of the Canadian Family Channel's campaign against bullying was ________
A) a pledge promising to intervene when observing a case of bullying B) an animated character, "Billy the Bully" C) direct mailings D) a made-for-TV movie on the subject E) discounts at music stores
Filler words like "uh," "umm," and "you know" distract listeners. These fillers are known as ________
Fill in the blanks with correct word