Conventional marketing and sales message are often prepared using the AIDA model

Indicate whether the statement is true or false.


Answer: TRUE
Explanation: Conventional marketing and sales messages are often prepared using the AIDA model or some variation of it.

Business

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Message flows in BPMN activity diagrams indicate an exchange between:

A. Participants in different pools. B. Gateways in different swimlanes. C. Events in the same pool. D. Activities in the same swimlane.

Business

The opinion approach is recommended for new salespeople.

Answer the following statement true (T) or false (F)

Business

Communication is a(n) ________ factor in successful change programs.

A. onetime B. latent C. ongoing D. intermittent

Business

Padre Company purchases inventory for $70,000 on Mar 19, 20X8 and sells it to Sonny Corporation for $95,000 on May 14, 20X8. Sonny still holds the inventory on December 31, 20X8, and determines that its market value (replacement cost) is $82,000 at that time. Sonny writes the inventory down from $95,000 to its lower market value of $82,000 at the end of the year. Padre owns 75 percent of Sonny.Based on the information given above, by what amount should Sonny write down inventory in its books?

A. $15,000 B. $13,000 C. $16,000 D. $14,000

Business