From a competitive approach, principled negotiation may appear weak. According to the authors of your text, strength or toughness comes in the form of:

A. inherent interests.
B. accommodating the other person in a negotiation.
C. firm flexibility.
D. relying on criteria established by others.
E. standing up for your principles at all costs.


Answer: C

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

___________ is the inability to see a real need for change in the self, due to holding an unrealistically favorable picture of yourself.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A case study emphasizing the differences among the four generic types of culture involved the purchase of a:

a. department store b. gun c. fire truck d. city building e. water treatment plant

Communication & Mass Media

Which of the following statements is an appropriate purpose statement?

A) Vegetarianism promotes better health. B) Switching to vegetarianism reduces your food bills. C) A vegetarian diet can provide plenty of protein. D) My audience should understand the benefits of a vegetarian diet. E) There are many varieties of vegetarians.

Communication & Mass Media