Answer the following statement(s) true (T) or false (F)
1. The news release is the only appropriate tactic for communicating with radio, television, and newspapers.
2. According to the media database company Cision, its 2017 State of the Media Report confirms that journalists rank fact sheets as one of their most valuable resources.
3. Within digital news releases you can include relevant URL links to provide further information.
4. A fact sheet must be labeled “Fact Sheet” at the top and include a headline and dateline.
5. The language used in a speech should be exactly like that used in all PR writing.
1. FALSE
2. FALSE
3. TRUE
4. FALSE
5. FALSE
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Why is global spending on PR difficult to track?
a. Advertising and marketing are sometimes categorized as PR. b. PR documentation outside the U.S. is too confidential to report. c. The Holmes Report only measures U.S. PR spending. d. Most global firms use advertising instead of PR.
_____ has/have become a central tool in modern research—a tool every student
would be wise to learn to use proficiently. A) Subject directories B) Database searching C) Interviewing by email D) Interviewing by telephone
Which of the following would help a PR professional to encourage people with dissenting opinions to express themselves?
a. anonymous focus groups b. participant observations c. streamlined in-person surveys d. carefully worded questionnaires
When you acknowledge the similarities between two or more things, you are making a
A. comparison. B. figurative analogy. C. literal analogy. D. contrast.