Which of the following is essential when applying the uses and gratification theory?
a. identifying the needs and most appropriate media for a target public
b. ensuring that multiple publics will evaluate and then try a product
c. determining the best method for drawing out the opinions of all publics
d. understanding the needs and opinions of opinion leaders and influencers
a. identifying the needs and most appropriate media for a target public
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Describe briefly the theory of structuration.
What will be an ideal response?
________is an element of credibility that deals with a speaker's energy and is often projected through delivery
Fill in the blanks with correct word
Explain the benefits of creating a speech outline
What will be an ideal response?
The goal of an informative speech is to
A. increase an audience's knowledge. B. move an audience to action. C. persuade the audience to act. D. change the minds of audience members.