Which of the following is essential when applying the uses and gratification theory?

a. identifying the needs and most appropriate media for a target public
b. ensuring that multiple publics will evaluate and then try a product
c. determining the best method for drawing out the opinions of all publics
d. understanding the needs and opinions of opinion leaders and influencers


a. identifying the needs and most appropriate media for a target public

Communication & Mass Media

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Describe briefly the theory of structuration.

What will be an ideal response?

Communication & Mass Media

________is an element of credibility that deals with a speaker's energy and is often projected through delivery

Fill in the blanks with correct word

Communication & Mass Media

Explain the benefits of creating a speech outline

What will be an ideal response?

Communication & Mass Media

The goal of an informative speech is to

A. increase an audience's knowledge. B. move an audience to action. C. persuade the audience to act. D. change the minds of audience members.

Communication & Mass Media