Porter’s five forces is an industry analysis model. The five forces are: inter rivalry of competitors, bargaining power of customers, bargaining power of suppliers, threat of new entrants and what?
a. barriers to entry
b. threat of competitors
c. brand strength
d. threat of substitutes
c. bargaining power of consumers
d. threat of substitutes
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A company is customerized when it is able to respond to individual customers by customizing its products, services, and messages on a one-to-one basis
Indicate whether the statement is true or false
Firms and brands that continually attempt to operate in the ________ quadrant do not survive over the long run as customer trust is damaged. Some firms use price skimming strategies, especially on product introductions, even when all the bugs have yet to be worked out of the product.
A. low price, no benefits B. low price, high benefits C. high price, low benefits D. low price, low benefits E. high price, high benefits
Mistakes in clerical or mathematical errors that are not the result of gross negligence are considered unilateral mistakes
Indicate whether the statement is true or false
Change can be disruptive; therefore, good leaders must
a. avoid change. b. plan for it. c. avoid discussing it with followers. d. none of these choices.