According to the text, systematic desensitization targets which personality dimension?
a. Imagery
b. Affect
c. Sensation
d. All of the above
e. None of the above
D
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According to the Impact / Society box, “Elements of Mass Communication,” which of the following can change a message after it has been sent?
a. sender b. channel c. medium d. noise
Which source is NOT regarded as part of the popular press?
A. newspaper opinion pieces B. magazine articles C. journal articles D. newspaper articles
Knowing whether your audience is primarily conservative, primarily liberal, or a mix of the two can help you tailor your message accordingly. Therefore, it is useful to consider the demographic characteristic of
A. mental capabilities. B. political orientation. C. economic status. D. culture.
Which of the following best characterizes the definition of a variable?
a. a variable is any concept a researcher wishes to study b. a variable is a logical grouping of attributes c. a variable is something that causes change in an attribute d. a variable is causal relationship