According to the text, systematic desensitization targets which personality dimension?

a. Imagery
b. Affect
c. Sensation
d. All of the above
e. None of the above


D

Communication & Mass Media

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Which source is NOT regarded as part of the popular press?

A. newspaper opinion pieces B. magazine articles C. journal articles D. newspaper articles

Communication & Mass Media

Which of the following best characterizes the definition of a variable?

a. a variable is any concept a researcher wishes to study b. a variable is a logical grouping of attributes c. a variable is something that causes change in an attribute d. a variable is causal relationship

Communication & Mass Media

Knowing whether your audience is primarily conservative, primarily liberal, or a mix of the two can help you tailor your message accordingly. Therefore, it is useful to consider the demographic characteristic of

A. mental capabilities. B. political orientation. C. economic status. D. culture.

Communication & Mass Media

According to the Impact / Society box, “Elements of Mass Communication,” which of the following can change a message after it has been sent?

a. sender b. channel c. medium d. noise

Communication & Mass Media