Business travelers today are more likely to order room service than ever before. A tired piece of chicken in a congealed sauce kept company by a heap of wilted lettuce will likely cause the customer to think negatively about his or her hotel stay. This is an example of how ________ influences customer satisfaction.
A. A product feature
B. Service attribution
C. Problems with perceived equity
D. Service validity
E. The salesperson's emotional state
Answer: A
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A) patent B) trade secret C) trademark D) copyright
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What will be an ideal response?