The process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others is known as:
a. marketing
b. positioning
c. packaging
d. branding
d. branding
Business
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Consider a coupon bond that pays $350 every year and repays its principal amount of $5,000 at the end of four years. If the annual rate of discount is 6 percent, what is the present value of the bond?
What will be an ideal response?
Business
The use of technology provides salespeople with more efficient account control and better time and territory management.
Answer the following statement true (T) or false (F)
Business
A PPO provides services only to those receiving Medicaid benefits
Indicate whether the statement is true or false.
Business
Customer profiling makes it harder to have individualized contact with a customer
Indicate whether the statement is true or false
Business