Being prepared to read a speech is the most effective delivery method when the speaker is nervous and concerned about leaving out important information
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Reading a speech is necessary in rare instances, such as when delivering legal information, policy statements, or other messages that must be conveyed in an exact manner. However, for all other business presentations, reading is a poor choice because it limits your interaction with the audience and lacks the fresh, dynamic feel of natural talking.
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Which of the following is/are true?
a. Under U.S. GAAP, firms must test property, plant, and equipment for possible asset impairment when conditions indicate that a significant decrease in fair value has occurred. b. Under U.S. GAAP, firms initially compare the undiscounted cash flows expected from the asset to the asset's carrying value. c. Under U.S. GAAP, a fixed asset impairment occurs when the asset's carrying value exceeds the undiscounted cash flows. d. Under U.S. GAAP, the amount of the recognized impairment loss is the excess of the carrying value over the fair value of the asset. e. all of the above
A persuasive email message to promote pop-up blocker software has as its central selling point the protection of children from pornography. The central selling point should
a. appear early in the message when the product is introduced. b. appear at the end of the message to reinforce the requested action. c. be reinforced as the benefits of the product are discussed. d. be emphasized in each of the areas described above.
Which of the following accurately defines impulse products?
A. any products that consumers search for because of a strongly felt craving B. any convenience products that are bought often and routinely C. products that potential customers do not want yet or know they can buy D. products that are bought quickly as unplanned purchases because of a strongly felt need E. any products bought for an immediate need or requirement
Books, digital music, computer software, and games sell easily on the Web.
Answer the following statement true (T) or false (F)