A customer must have a particular brand and will accept no substitutes. This is termed brand
A. preference.
B. loyalty.
C. insistence.
D. recognition.
E. requirement.
Answer: C
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Which of the following is part of Deming's PDCA cycle?
A. check B. direct C. apply D. process E. decide
Cultural influences are also quite apparent in food preparation and consumption patterns and habits. Domino's Pizza, the world's largest pizza-delivery company, pulled out of Italy because:
A) its tomato sauce was too bold and competed with Italian products. B) people did not like to eat at home. C) Italians perceived its products to be "too American." D) Italians wanted more toppings on thick crust. E) Italians did not like anyone else to use the name "pizza."
The Home Laughlin China Company of West Virginia manufactures Fiesta China in a variety of colors. The factory has a store where they feature Fiesta products that are discounted or discontinued. Patrons come in to shop with crates expecting to purchase the Fiesta products in large quantities. This type of store can be considered as a(n)
A. mixed-use development. B. festival center. C. outlet store. D. lifestyle center. E. regional center.
Using a strong and positive tone of voice will________
A) undermine your persuasiveness B) come across as arrogant, and is not recommended C) make your audience receptive to your ideas D) cause you to sound hesitant E) lead the audience to believe that you doubt what you are saying