The makers of a new type of soap that can be used to both wash and wax your car with only one application have determined that personal selling would not be best for this product. Explain why this is or isn't a good marketing communication decision
What will be an ideal response?
When the dollar amount of individual purchases is low, it does not make sense to use personal selling. The profit made on each container of soap may not be high enough to warrant a personal sales force. In addition, salespeople can only make so many calls a day. Educating consumers about this product one at a time would be a very slow way to get this product known to all car owners who are potential buyers. On a cost per customer contact basis, an advertising campaign would be more effective for this type of product.
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It is often easy to find “opposite” or “polarized” words when describing someone or some situation (e.g., we are either happy or sad). Please explain why those words in the middle are much more difficult to identify.
What will be an ideal response?
Which formula/function is the correct one to calculate the covariance in B8?
a) =COVARIANCE.P(B2:B4,C2:C4)
b) =B7*B6*C6
c) =((B2-B5)*(C2-C5)+(B3-B5)*(C3-C5)+(B4-B5)*(C4-C5))/3
d) =CORREL(B2:B4,C2:C4)*STDEVP(B2:B4)*STDEVP(C2:C4)
e) All of the above
______ errors occur when similar marks are be given to items that are near each other on the performance appraisal form.
A. Proximity B. Recency C. Similarity D. Severity or strictness
Communication is the most visible or audible of marketing activities, but its value is limited unless it is used intelligently in conjunction with other marketing efforts
Indicate whether the statement is true or false