Communication is the most visible or audible of marketing activities, but its value is limited unless it is used intelligently in conjunction with other marketing efforts

Indicate whether the statement is true or false


True

Business

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Why is direct mail popular among marketers?

What will be an ideal response?

Business

________ criteria are a set of analyses and metrics grouped together to assess the cost of ownership.

A. Value B. End user C. Transactional D. Service E. Financial

Business

Which one of the following are readers with special interests likely to turn to for in-depth information about topics important to them?

A. Newspapers D. Television B. Wire services E. Magazines C. Radio

Business

A compound adjective before a noun usually contains a hyphen

Indicate whether the statement is true or false

Business