According to your textbook, ________ plagiarism occurs when a speaker copies word for word from two or three sources.
A. patchwork
B. global
C. incremental
D. partial
E. secondary
Answer: A
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After evaluating a PR program, what step should Katie, who works as the PR representative in the technical firm HiTechie Co., take next in the review process of the program, and why?
a. She should submit the evaluation report along with the results to management; this will help her convince management that the PR program was useful, and it also assures future funding. b. She should carry out aproduction/distribution measurement; this will help herquantify the success of the PR program for management. c. She should organize a content analysis; this will help herunderstand which type of content was generally used during the PR program. d. She should develop program objectives; thiswill help herfind outthe effectiveness of the PR program by assessing the accomplishment of measurable goals.
A parallel is when a film emphasizes the similarities between characters, events or locations through the use of a:
A) narrative element B) visual device C) sound device D) any of the above could establish a parallel
Martin Luther King's speech, "I Have a Dream," is an example of a _________ pattern of organization
A) ?wave B) ?topical C) ?spiral D) ?star E) ?spatial
When building the persuasive actuating speech, it is recommended to avoid_________________ topics
Fill in the blank(s) with the appropriate word(s).