After evaluating a PR program, what step should Katie, who works as the PR representative in the technical firm HiTechie Co., take next in the review process of the program, and why?
a. She should submit the evaluation report along with the results to management; this will help her convince management that the PR program was useful, and it also assures future funding.
b. She should carry out aproduction/distribution measurement; this will help herquantify the success of the PR program for management.
c. She should organize a content analysis; this will help herunderstand which type of content was generally used during the PR program.
d. She should develop program objectives; thiswill help herfind outthe effectiveness of the PR program by assessing the accomplishment of measurable goals.
A
You might also like to view...
Nothing is inherently wrong in taking gifts and favors if they do not influence coverage and the benefactor understands that
Indicate whether this statement is true or false.
The strength of the argument offered in question 14 would rest on the extent to
which the two aircraft are similar. Insofar as they are different, the argument is weakened. Indicate whether the statement is true or false
Cecily is giving an extemporaneous speech in front of a local gardening club. She rehearsed her speech so many times in preparation for the event that she now sounds as though she is reciting her words. Cecily should sound as though
A. she has spent hours and hours preparing for the speech. B. she is having a conversation with her listeners. C. she is formally addressing her audience. D. each word of her speech has been carefully chosen.
Name and describe the four steps or principles in the procedure of "principled negotiation." Explain how each can help a group achieve a satisfactory resolution to a conflict.
What will be an ideal response?