The merger of two grocery store chains that serve the same geographical market is an example of a horizontal merger
Indicate whether the statement is true or false
TRUE
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Which of the following would most likely be used by a sales manager to estimate the sales potential of a prospect?
A) telemarketing B) qualifying C) trade show D) SWOT analysis E) account analysis
A ________ is a gradual, long-term, up-or-down movement of demand
A) seasonal pattern B) cycle C) trend D) prediction
In U.S. v. El Paso Natural Gas, where El Paso wanted to merge with another natural gas pipeline company, the Supreme Court would not allow the merger because:
a. the concentration ratio in the relevant product market was too high b. the concentration ratio in the relevant geographic market was too high c. a vital utility like natural gas should not be monopolized d. the firms were potential competitors e. none of the other choices
Comment on the phrase "information is becoming an asset and needs to be managed."
What will be an ideal response?