The most important audience for a mission statement is employees, for it helps build a common understanding of an organization's purpose and the basis of its intended competitive advantage in the marketplace.
Answer the following statement true (T) or false (F)
True
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Compared to the other major ethnic groups in the United States, which of the following would an African American consumer be more likely to buy?
A. dried grains B. a product sold online C. electronic goods D. fragrances E. a product tied to cultural traditions
A major benefit of using event sponsorship is that it
A. enhances personal selling efforts. B. provides excellent support for advertisements. C. can provide large amounts of free media coverage. D. is cost-free. E. neutralizes the effects of unfavorable public relations.
The Internal Revenue Service's cost of collecting $100 of tax revenue is about $3.
Answer the following statement true (T) or false (F)
For a quantitative test to be valid, the test must
A. use a random sample of the population. B. reflect the true status of the market. C. be cost-efficient. D. be open-ended. E. be repetitive.