Oliver is the CEO of Greensprings Landscaping. At the recent budget planning meeting, Oliver stated that last year's sales were down from the previous period. He then went on to say that Greensprings would have a budget of $100,000 for advertising in the coming year. In this instance, Oliver was using the
A. arbitrary approach.
B. executive decision process.
C. objective-and-task approach.
D. percentage-of-sales approach.
E. competition-matching approach.
Answer: A
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