You do your job at work, show up on time and complete your tasks. But you notice that there are a group of your colleagues in the company that seem to get more attention from the boss. According to LMX theory, if you want to be a member of this group you should ______.
A. point out this perceived favoritism to your boss
B. request that your colleagues include you in more meetings
C. ask your boss if you can take on some extra work
D. keep performing within your job description until you get noticed
C. ask your boss if you can take on some extra work
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Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of global marketing communication:
A) diversified IMC theme B) standardization C) customization D) integration
Purchase cutoff procedures should be designed to test whether or not all inventory:
A. owned by the company is in the possession of the company. B. purchased and received before the year-end was recorded before year-end. C. on the year-end balance sheet was carried at lower of cost or market. D. on the year-end balance sheet was paid for by the company.
________ is an advertising timing pattern that calls for advertising during a certain period, followed by a period with no advertising, followed by a second specific period of advertising activity
A) Pulsing B) Continuity C) Flighting D) Concentration E) Frequency capping
Answer the following statement(s) true (T) or false (F)
1. The model of communication has two main components: the receiver of the message, also known as the source, and the sender of the message. 2. We define communication as the act of transmitting thoughts, processes, and ideas through a variety of channels. 3. Electronic communication is the same as written communication. 4. There is no better way of instantly reaching a large audience across a global network than through forms of electronic communication. 5. Of the active listening components, processing means paying attention to the signals sent from the speaker and sensing means actively understanding and remembering what is being said, as well as making an effort to empathize with the speaker’s feelings and thoughts and the situation at hand.