The four fundamental survey methods used to obtain data in marketing research are telephone surveys, mail surveys, online surveys, and personal interviews.
Answer the following statement true (T) or false (F)
True
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Because she beat her goal this year by nearly 30 percent, Lori has been telling everyone in the sales department of her incredible skill as a salesperson. But last year when she didn't even reach her goal, she said her failure was due to the poor economy. Lori provides an example of
A. the halo effect. B. a self-fulfilling prophecy. C. fundamental attribution bias. D. selective perception error. E. self-serving bias.
An index that measures the average stock prices of small firms in the United States is the
A. Russell 2000 index. B. NYSE index. C. Dow Jones Industrial Average. D. S&P 500.
Which of the following activities would be part of the value chain of a manufacturer?
A) Inventory control B) Product design C) Cost accounting D) Materials storage
Logrolling refers to:
A) selling customers new products B) expanding sales territories and shifting customers C) asking customers to pay full price in the short term D) offering an alternate solution to a negotiation problem E) increasing customer service to reach a win-win solution