Because she beat her goal this year by nearly 30 percent, Lori has been telling everyone in the sales department of her incredible skill as a salesperson. But last year when she didn't even reach her goal, she said her failure was due to the poor economy. Lori provides an example of

A. the halo effect.
B. a self-fulfilling prophecy.
C. fundamental attribution bias.
D. selective perception error.
E. self-serving bias.


E. self-serving bias.

In self-serving bias, people tend to take more personal responsibility for success than for failure.

Business

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