For both physical and psychological measurement, the lowest scale of measurement involves categorizing the stimulus into one of a number of discrete categories (e.g., whether or not someone makes eye contact). This level of measurement is called
A. an ordinal scale.
B. a nominal scale.
C. a ratio scale.
D. an interval scale.
B. a nominal scale.
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The __________ technique encourages compliance by offering an attractive deal, only to change the terms of the deal at a later time
a. foot-in-the-door b. door-in-the-face c. bait-and-switch d. lowball
Clarissa is walking through the grocery store and realizes that they only take cash or a debit card
She does not have a debit card, so she starts to add up the cost of her groceries to determine if she has enough money. She is using her ________. a. declarative memory b. semantic memory c. working memory d. prospective memory
If we set a circumstance at a particular level and do not allow it to vary during an experiment, we have made it into a control variable
Indicate whether the statement is true or false
The Publication Manual published by the American Psychological Association is used by scientists ______.
A. in the United States only B. in the United States and Canada C. in North America D. worldwide