The primary advantage of newspaper advertising is demographic selectivity.
Answer the following statement true (T) or false (F)
False
While newspaper has an advantage of geographic selectivity, it does not have the advantage of demographic selectivity like magazines do.
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The role of a SWOT analysis is to ________
A) evaluate the effort that is needed to recover a business's investment B) document all present and possible future influences on performance C) monitor the marketing and profit performance in light of the marketing plan's timeline D) specify each marketing task and the amount needed to accomplish it E) allocate resources based on the strategic market plan
Mary has managed the mailroom for 2 years. Management views Mary as a person with Special leadership talent, such as intelligence, sociability, and determination. What approach is Management using in assessing Mary?
A. trait approach B. attributions approach C. behavioral approach D. managerial grid approach
______ is defined as people’s unwillingness to accept or support modifications in the workplace.
A. Innovation inertia B. Intrapreneurship C. Resistance to change D. Demographic force
In a "basket" or "lump-sum" purchase of assets, which of the following best describes the process by which the historical cost of the various assets acquired should be determined?
a. Allocation of the total cost to the individual assets on the basis of the historical cost of the individual assets to their original owner. b. Allocation of the total cost to the individual assets on the basis of the fair market value of the individual assets at the time of the "basket" purchase. c. Recording of the individual assets at their current value with recognition of a gain or loss for the difference between the price paid for the assets and the current value of the individual assets. d. Recording of the individual assets at their original historical cost to the seller with a gain or loss recognized as the difference between the total of the original historical cost figures and the price paid in the basket purchase.