Describe the difference between brand identity, brand image and brand personality.
What will be an ideal response?
Brand identity answer the question "Who are you; Brand Image is determined by the perceptions of customers and outside observers; Brand personality the subset of the image associations that are personality traits or characteristics.
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A bot can use a __________ to capture keystrokes on the infected machine to retrieve sensitive information
What will be an ideal response?
The markup rate of a music CD is 32% based on cost. If the markup amount on a CD is $6.35, what is the cost of the CD?
Below is a narrative of the "Validate sales order" portion (i.e., bubble 1.0) of the order entry/sales process
Narrative Description How does the OE/S process then validate a customer order? First, process 1.1 verifies the availability of the requested inventory by consulting the inventory master data. If a sufficient level of inventory is on hand to satisfy the request, the order is forwarded for further processing, as depicted by the data flow "Inventory available order." Conversely, if a customer orders goods that are not in stock, process 1.1 runs a special back order routine. This routine determines the inventory requirement necessary to satisfy the order and then sends the back order request to the purchasing department. This activity is depicted by the "Back order" data flow, which in reality is a specific type of exception routine (i.e., a specific type of reject stub). If the customer refuses to accept a back order, then the sales event is terminated and the order is rejected, as shown by the "Reject" data flow. Information from the order (e.g., sales region, customer demographics, and order characteristics that reflect buying habits) that has potential value to marketing is recorded in the marketing data store. After assuring inventory availability, process 1.2 establishes the customer's existence and then evaluates credit. The credit check adds the amount of the order to accounts receivable balances and open sales orders (i.e., orders about to be receivables), and compare that total to the credit limit. If the customer has exceeded their credit limit, the order is rejected. Upon a successful credit approval, process 1.3 performs the following activities simultaneously: • Updates the inventory master data to allocate the quantity ordered to the sales order. The inventory balance could actually be reduced at this time to save a later update of the inventory master data. • Updates the sales order master data to indicate that a completed sales order has been created. • Disseminates the sales order. Required: From the DFD in TB Figure 10.2 and the narrative description above, explode bubble 1.0 into a lower-level diagram showing the details of that process.
Scenario planning is an ineffective evaluation technique if you are dealing with a unique or nonroutine situation.
Answer the following statement true (T) or false (F)