The “era of creativity” in advertising can be best defined by an emphasis on ____________
a. ? an experimental approach to advertising design
b. ? a combination of entertainment and information
c. ? a combination of entertainment and scientific proof
d. ? innovative approaches towards research and development
ANSWER:
b
You might also like to view...
According to the text, the “People’s Choice Study”:
a. was an experiment on public attitudes toward media effects; it helped to establish the hypodermic needle model of mass communication. b. was an experiment on voter behavior; it helped to establish the hypodermic needle model of mass communication. c. was a survey on public attitudes toward media effects; it helped to establish the limited effects model of mass communication. d. was a survey on voter behavior; it helped to establish the limited effects of model of mass communication. e. was a survey on the aftermath of the “War of the Worlds” broadcast done at Princeton; it helped to establish the legacy of fear.
The learned patterns of perceptions, values, and behaviors shared by a group of people are referred to as
a. heterogeneous. b. culture. c. philosophy. d. worldview.
When organizers plan an event they consider factors such as possible work disruptions as groups pass through the plant, safety, and the amount of staffing required. What this process called?
a) Special logistical planning b) Open house designing c) Plan tour organizing d) Insurance cover formulating
Barbara, the owner of a bakery, received an order for a very intricate wedding cake with delicate details, and she needs to assign a team for the order. In deciding who will work on the cake, Barbara will likely have to:
a. use a decision-making team. b. use a division of labor. c. capitalize on strengths. d. rely on sheer capacity.