According to the text, the “People’s Choice Study”:
a. was an experiment on public attitudes toward media effects; it helped to establish
the hypodermic needle model of mass communication.
b. was an experiment on voter behavior; it helped to establish the hypodermic needle
model of mass communication.
c. was a survey on public attitudes toward media effects; it helped to establish the
limited effects model of mass communication.
d. was a survey on voter behavior; it helped to establish the limited effects of model
of mass communication.
e. was a survey on the aftermath of the “War of the Worlds” broadcast done at
Princeton; it helped to establish the legacy of fear.
d.
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The more important the person, ______.
A. the less likely people will pay attention B. the more likely people will ignore it C. the more likely people will pay attention D. the less likely people will understand
Rupert Murdoch, who owns the Fox network as well as other U.S. media venues, is:
a. British b. Australian c. Belgian d. German
Nonverbal cues of _____ communicate feelings of interest and excitement
a. arousal b. affect displays c. dominators d. proxemics
The speaker can help combat listener distractions by __________.
A. staying flexible and adapting to the situation B. talking louder and faster C. using audience analysis to analyze listeners' preconceptions D. making the speech as short as possible