Explain the role and importance of research in a PR campaign.
What will be an ideal response?
Research is primarily important because it comes before any of the other steps in
a campaign, such as goals, objectives, strategies, tactics, etc. Research is critically
necessary because it will help shape all of the decisions that follow from goals and
objectives down to reporting.
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After listening to the first few minutes of the professor's lecture, Carlos decided he wasn't going to learn anything new since he never learning anything from this professor and worked on homework from another class instead. Which poor listening habit do
a. wandering b. predicting c. rejecting d. rehearsing
According to Entman, what is the best evidence of “modern racism” in the media today?
a. the small percentage of Black anchors in television news programs b. a bias favoring stories that are likely to fuel negative attitudes toward Blacks c. an overall lack of attention to stories in which Blacks are involved d. all of these
The PRIZM system identifies the overall demographic characteristics of people living in each __________
Fill in the blank with correct word
Jewelry and accessories should ________ the speaker's clothing.
A. complement B. be more expensive than C. detract from D. replace