If Birds Eye wants to provide its resellers with a secondary incentive to stimulate repurchases after an initial consumer coupon campaign for its latest product, it can offer resellers a sum of money for each unit purchased. This type of sales promotion is a
A. buying allowance.
B. count-and-recount allowance.
C. scan-back allowance.
D. buy-back allowance.
E. coupon follow-up campaign.
Answer: D
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Indicate whether the statement is true or false
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