The JOBS Act of 2012 expanded Regulation A to allow emerging enterprises to raise public capital efficiently and to allow more choices to investors through a simpler SEC registration process
Indicate whether the statement is true or false
True
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The vice president of marketing for a software development company wants "to increase new business customers by 20 percent within the next two years." This is an example of a ________
A) marketing objective B) business vision C) business mission D) strategic plan E) marketing audit
A target market is not viable unless the segment is large enough to be profitable now and in the future
Indicate whether the statement is true or false
A representative from a nationally known cookie manufacturer is at a local supermarket distributing samples of a new flavor of cookie that the company has just introduced
The cookie manufacturer is implementing ________ in giving away samples of the cookie. A) personal selling B) stealth marketing C) sales promotion D) direct marketing E) shilling
An approach to exponential smoothing in which the smoothing constant is automatically changed to keep errors to a minimum is called ________
Fill in the blanks with correct word