The theory that claims that television promotes a worldview that is inaccurate but that viewers nonetheless assume reflects real life is the

A. uses and gratifications theory
B. attribution theory
C. cultivation theory
D. critical theory
E. agenda-setting theory.


Ans: C. Cultivation Theory

Communication & Mass Media

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In low power distance cultures,

a. people accept differences in power as normal. b. people believe that all people should be treated as equal. c. people of privilege and wealth have much more power. d. people accept and rarely challenge authority. e. the government, corporations, and religious authorities may dictate rules of behavior and have the power to ensure compliance.

Communication & Mass Media

You want to let a close friend know how much she/he means to you in a way that is sincere and doesn’t embarrass either of you. Following the advice on communication competence in your text, you would

a. follow the approach that you saw another friend use successfully, assuming it would work for you. b. avoid sending any message until you were sure it would be well received. c. try to follow exactly the approach you used successfully with others in the past. d. react in the way that first occurred to you. e. consider a variety of alternatives, choosing the one that you think will be most successful under these circumstances.

Communication & Mass Media

An aim of the ?how-it-is-done? speech is to ________

A) explain a relatively simple process B) enable the audience to be able to do the process themselves C) effectively use causal organization D) enable the audience to understand the process

Communication & Mass Media

While sitting in a history course, Andre quickly becomes overwhelmed by all of the dates and tidbits of

information being stated by the professor. Andre can't determine what bits he needs to remember and ends up trying to write down everything the professor says. Andre is experiencing A) factual distractions. B) psychological distractions. C) physical distractions. D) semantic distractions.

Communication & Mass Media