The major environmental concerns include all of the following, except:
A) Acid rain
B) Greenwashing
C) Air pollution
D) Ecosystems
E) Energy production
B) Greenwashing
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Discuss how companies can use the Internet to build their brands. Give an example of a company that has done so
What will be an ideal response?
Define indirect materials and give two examples of indirect materials for a manufacturing company.
What will be an ideal response?
Contrast Paul Lawrence’s human needs classification with Maslow’s hierarchy of needs.
What will be an ideal response?
You are the head of marketing for a major oil company based in the United States. Recently, your company was involved in a major oil spill off the coast of Texas where millions of barrels of crude oil were accidentally released into the Gulf of Mexico. The negative publicity for your company has been fast and furious since the spill occurred. However, your company took a very proactive approach in managing the disaster and the resulting publicity. Now your CEO wants to assess how effective the company has been in repairing its image.Which of the following would you recommend to the CEO?
A. A communications audit B. A customer survey C. A public relations audit D. A press conference E. A social audit