The Federal Trade Commission (FTC):
A. cannot order federal courts to award redress.
B. does not have power to regulate unfair and deceptive practices in cyberspace.
C. has authority to decide whether specific marketing and sales practices are unfair or deceptive.
D. can find that a seller engaged in unfair trade practices only if the seller violated one of the federal laws the FTC is empowered to enforce.
Answer: C
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Which of the following statements by a sales manager best reflects an understanding of the iceberg principle?
A. "Let's not dwell on sales data summaries-let's get below the surface and study the details." B. "Cost problems always show up first-but controlling expenses doesn't mean that you won't run into revenue problems." C. "Detailed cost analysis gets you focused on small parts of the problem, whereas general summaries make it easier to see the really big problems." D. "Don't tell me that you're certain we're going to increase sales. They were certain that an iceberg couldn't sink the Titanic!" E. "Most costs that look like they're fixed are actually changing all the time."
Explain why many marketers now use ROMI instead of more traditional marketing evaluation tools. What are the advantages of the ROMI perspective?
What will be an ideal response?
Formulate as a goal programming problem
Centerville city council is in the process of developing city tax rates. The annual tax base for real estate property is $750 million and for general sales, $80 million. Annual local gas consumption is estimated at 12 million gallons. They have three goals, listed in order of priority: 1. Tax revenues must be at least $25 million to meet the city's financial commitments. 2. Sales tax cannot exceed 25% of all taxes collected. 3. Gasoline tax cannot exceed 8 cents per gallon.
Most camcorders can also capture still images, at the same high resolution as a good digital camera.
Answer the following statement true (T) or false (F)