The bottom rung of the customer loyalty ladder is ________
A) word of mouth/buzz
B) repeat purchase
C) satisfaction
D) evangelism
E) ownership
C
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Which of the following is an example of an external source?
A) Memos sent to the employees of the company B) Financial reports published by the company C) Company databases D) Experts within the company E) Industry journals
Actual costs are currently higher than target full product cost. Assuming that fixed costs cannot be reduced, what are the target total variable costs?
Abbott Company is a price-taker and uses target pricing. The company has just done an analysis of its revenues, costs, and desired profits and has calculated its target full product cost. Assume all products produced are sold. Refer to the following information:
A) $280,000
B) $304,000
C) $230,000
D) $510,000
Goal-setting theory was developed and validated by ______.
a. Adams and Skinner b. Herzberg and Maslow c. Vroom and McClelland d. Locke and Latham
Paolo dos Santos, a sales manager for Paronille Corporation, provides all of his salespeople with scheduled performance appraisals. This behavior indicates that he is attempting to incorporate the dimension of:
A) feedback B) structure C) empowerment D) consideration E) responsibility