Mass customization

A. typically requires the company to reconceptualize the design of its products as well as the design and integration of the processes used for producing and delivering the product to customers.
B. is usually appropriate in situations where there is the limited potential for differentiating a product for a particular customer.
C. refers to a company's use of standardized production systems to produce and deliver products and services.
D. is also known as lean production.


Answer: A

Business

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