A disadvantage of licensing is that the licensing company
A. bears most of the risks associated.
B. may lose control over its technology.
C. realizes higher profit margins.
D. takes on greater development costs.
E. takes on greater political risk.
Answer: B
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At which of the following levels of competition must the marketer convince customers that the product form is the best in the product category?
A) product form competition B) product category competition C) generic competition D) budget competition
Packet switching
a. combines the messages of multiple users into one packet for transmission. At the receiving end, the packet is disassembled into the individual messages and distributed to the intended users. b. is a method for partitioning a database into packets for easy access where no identifiable primary user exists in the organization. c. is used to establish temporary connections between network devices for the duration of a communication session. d. is a denial of service technique that disassembles various incoming messages to targeted users into small packages and then reassembles them in random order to create a useless garbled message.
Boycotts, work slowdowns, and corporate campaigns have increased since the 1980s because:
A. Employees have become more militant. B. Strikes are no longer a viable option for many workers because of the employer's use of permanent strike replacements. C. Strikes are less costly to employers because they have more inventory today. D. Strikes are no longer legal in most situations.
Rosemary agrees to trim the four oak trees in front of John's house for $100 . They have reached an agreement on the amount of trimming and what will be done with the cut branches. This is most likely a(n):
a. executory contract governed by the statute of frauds. b. express contract governed by the common law. c. executory governed by the UCC. d. express contract governed by the UCC .