When the U.S. dollar appreciates against other currencies, U.S. goods can be ________ to consumers in foreign countries but can have ________ implications for American companies with branch operations overseas.
A. less expensive, negative
B. more expensive, negative
C. more expensive, positive
D. less expensive, positive
Answer: B
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Use the following descriptive phrases to determine the account name that would be used for each. In addition, classify the account as an asset (A), liability (L), stockholders' equity (SE), revenue (R), or expense (E)
a. Amount due to creditor for merchandise purchased b. Coins and currency c. Property to be used in the business d. An amount paid to stockholders resulting from profits e. Income recorded for performance of legal services f. Amount due to bank for loan to purchase building g. Stationery, pencils, etc., purchased but not yet used h. Stationery, pencils, etc., that have been consumed (used) i. An insurance premium paid covering the next two years j. Representation of stockholders' investments in a business
Briefly discuss how brand management is affected by social media and how a company can use social media to its advantage
What will be an ideal response?
Which of the following attributes is a characteristic of the Internet business model?
a. many physical assets b. complex interrelationships among members of management c. a direct pipeline to customers d. one-to-one relationships between a company and its principal vendors.
Working in today's world of paid, earned, and owned media, which form of publicity typically remains the most valuable?
A) online newswires B) blogger relations C) third-party endorsements D) special events