Obligations of the buyer do not include:
a. taking delivery of the goods.
b. inspecting the goods.
c. counting the goods.
d. paying the price.
c
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Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________
A) product, positioning, people, and price B) people, processes, place, and promotion C) product, processes, price, and people D) people, processes, programs, and performance E) product, price, promotion, and people
When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit ________
A) consumer capitalism B) complex buying behavior C) consumer ethnocentrism D) dissonance-reducing buying behavior E) variety-seeking buying behavior
A retail store buyer who dwells on trivial details like the placement of buttons or the stitching on the collar as the reason for not buying, more than likely has ________ objections.
A. pre-emptive B. stalling C. forestalling D. no-need E. hidden
The relationship between a salesperson and a client that revolves around business-related issues is referred to as a:
A. buying center. B. business friendship. C. reciprocal relationship. D. sales team. E. partnering opportunity.