If you want to emphasize skills in your resume, what format should you use to develop the resume?
A) Chronological
B) Traditional
C) Functional
D) Web based
E) Combination
Answer: C
Explanation: C) The functional résumé emphasizes the skills that qualify you for the position. This format is appropriate for applicants who have limited work experience related to the position, for example students who are pursuing internships or professional positions immediately after graduation and who have no related work experience.
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A major benefit of the lifetime customer value (LCV) and profitability analyses is to permit the marketing manager to make informed decisions about:
A) which customers to target. B) where to find new customers. C) which customers to keep. D) which competitors to avoid.
When Coca-Cola focused on developing its soft-drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from ________ because it defined competition in
traditional category and industry terms. A) factor elimination B) marketing myopia C) factor reduction D) category points-of-parity E) reliance on product description
An example of automation of manufacturing planning is
a. Computer Aided Engineering b. Automated Storage and Retrieval Systems c. Materials Requirements Planning d. Computer Numerical Control
The total production costs at Kellner Machine Works are $87,000 out of which $45,000 represent fixed costs. Which of the following is representative of the variable costs incurred by the company?
A) $35,000 B) $42,000 C) $45,000 D) $87,000 E) $132,000