When Coca-Cola focused on developing its soft-drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from ________ because it defined competition in

traditional category and industry terms.
A) factor elimination
B) marketing myopia
C) factor reduction
D) category points-of-parity
E) reliance on product description


B

Business

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Name a situation in which you are not formulating your own idea and yet do not need to cite a source. Give a specific example of this.

What will be an ideal response?

Business

A department that incurs costs without directly generating revenues is a:

A. Profit center. B. Performance center. C. Production center. D. Cost center. E. Service center.

Business

A school is trying to determine a nutritional diet to feed its students. The school would like to offer some combination of milk and beans. The school’s objective is to minimize cost, subject to meeting the minimum nutritional requirements of protein, calcium, and calories. The cost and nutritional content of each food, along with the minimum nutritional requirements are shown here.


At the optimum solution, what is the cost of tofu in the diet?
a. $0.95
b. $1.22
c. $2.65
d. $1.50

Business

_______ is the term used to describe certain fundamental principles of international law that cannot be altered by custom or practice

A)?Extraterritoriality B)?Sovereign immunity C)?Gharar D)?Jus cogens

Business