KFC opened its chain restaurants in China. Which is one of the major contributors to its success in China, as discussed in this chapter?

A. Food quality that appeals to the Chinese.
B. Western cuisine that is new to the Chinese.
C. Fast service to Chinese customers.
D. Ability to adapt its taste to local Chinese customers.


D. Ability to adapt its taste to local Chinese customers.

Communication & Mass Media

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The basic characteristics of today's audiences can be summarized by saying that all audiences are _____ and all audiences are _____

Fill in the blanks with correct word

Communication & Mass Media

Ricardo is speaking to the board of directors of a charitable organization on the progress of the annual fundraising drive. His is a speech to

a. describe. b. instruct. c. explain. d. report.

Communication & Mass Media

Structuring a speech by natural sequence is known as topical sequence

Indicate whether the statement is true or false.

Communication & Mass Media

Agenda Setting Theory is associated with the ________ communication context.

A. small group B. public/rhetorical C. intrapersonal D. mass/media

Communication & Mass Media