________ are a method for tracking what computer users do at various websites and which sites they visit
A) Projective techniques
B) People meters
C) Predictive techniques
D) Cookies
E) Search engines
D
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Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?
A) The recorded data are legible. B) All instructions, including skip patterns, are followed. C) The answers to unstructured questions are recorded verbatim. D) For structured questions, item nonresponse occurs frequently. E) The answers to unstructured questions are meaningful and complete enough to be coded.
A report of accounts that are past due has many information attributes. The most important attribute is
a. summarization b. timeliness c. conciseness d. exception orientation
Answer the following statements true (T) or false (F)
1. Character size is standard across most typeface styles. 2. Choosing red as the main color of a presentation and green as an accent color creates a pleasing combination with strong contrast that will be visible to most readers. 3. Information in larger size characters is usually interpreted as more important than information in smaller size characters. 4. Negative space suggests sloppy or lazy design and should be filled with text or graphics.
Which of the following is a difference betweendemographic segmentation and geographic segmentation?
A. Demographic segmentation refers todividing the market based on how people behave toward various products, whereas geographic segmentationrefers todividing the market based on consumer attitudes, interests, values, and lifestyles. B. Demographic segmentation refers todividing the market based on measurable characteristics about people, whereas geographic segmentation refers to dividing the market based on where consumers live. C. Demographic segmentation refers todividing the market based on where consumers live, whereas geographic segmentation refers to dividing the market based on how people behave toward various products. D. Demographic segmentation refers todividing the market based on consumer attitudes, interests, values, and lifestyles, whereas geographic segmentation refers to dividing the market based on measurable characteristics about people.