Organizations generally tend to become internally focused when faced with ________ and ________.
A. resource abundance; declining performance
B. external pressures; resource abundance
C. internal pressures; improving performance
D. resource scarcity; declining performance
Answer: D
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What will be an ideal response?
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A. market share B. the marketing concept era C. marketing metrics D. marketing strategy E. marketing tactics
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A. pioneering B. informative C. reminder D. must-buy E. pass-along
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