Which of the following is true of marketing ROI?
A) Marketing ROI uses only those marketing factors that can be measured in dollars.
B) Marketing ROI ignores customer-centered measures of marketing impact, such as customer acquisition and retention.
C) Marketing ROI is easier to calculate than financial ROI.
D) Marketing ROI cannot be assessed in terms of standard marketing performance measures, such as brand awareness, sales, or market share.
E) Marketing ROI measures the profits generated by investments in marketing activities.
E
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Emotional labor is essential for high performance in certain jobs, but may result in ______.
A. cognitive dissonance B. emotional intelligence C. affect spin D. stress
Stewart is a big advocate of human rights and treating everyone fairly. He supports most affirmative action programs but avidly disagrees with the idea that distributive justice will solve the problems of discrimination in the workplace. Which school of thought does Stewart belong to?
a. Neoclassical economist b. Equal opportunities theorists c. Social politicians d. Social unitarians
During December, the production department of a process operations system completed and transferred to finished goods a total of 65,000 units of product. At the end of March, 15,000 additional units were in process in the production department and were 80% complete with respect to materials. The beginning inventory included materials cost of $57,500 and the production department incurred direct materials cost of $183,000 during December. Compute the direct materials cost per equivalent unit for the department using the weighted-average method.
A. $2.82. B. $2.38. C. $3.12. D. $3.70. E. $4.79.
Performance goals should be all of the following except
a. Written b. Agreed upon c. Discussed d. Given to the employee without discussion