Propositions should be phrased as a single statement, containing one central idea about the object of change and the direction of change
Indicate whether the statement is true or false.
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Newspaper publisher Joseph Pulitzer is believed to have done some of the first audience research by looking over people's shoulders to see what they were reading
Indicate whether this statement is true or false.
What are three drawbacks of a word-of-mouth campaign?
What will be an ideal response?
Several characteristics of a twentieth-century press emerged during President Washington’s two terms in office. They included:
a) freedom to cover an incumbent president without attribution; b) the ability to obtain information about government activities of sources openly; c) the ability to obtain information about government through leaks; d) the ability of a chief executive to manage the press; e) all of the above
During the Clinton administration:
a. some members of the press found parallels with the age of YellowJournalism b. serious journalists found it hard to see major news organizations quoting theNational Enquirer and the Star c. the public took the press to task for its obsession with Clinton's sexual affairs d. Walter Cronkite slammed the press for using excessive unidentified sourcesand investigative leaks e.all of these choices