Marketing communications budgets tend to be higher when conditions include ________
A) high channel support
B) hardly any change in the marketing program over time
C) products purchased infrequently and in large quantities
D) differentiated products and nonhomogeneous customer needs
E) easily reachable customers
D
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Answer the following statement true (T) or false (F)
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Indicate whether the statement is true or false
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Answer the following statement true (T) or false (F)
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a. short b. equal c. long d. unequal